Why We Made This Blog

The Kickoff Editorial Philosophy


Your journey to better health starts here. 

We welcome every person — no matter how they identify, what they weigh or look like, where they live, how much money they have, what their abilities are, who they idolize, or what they believe. You have a place here.

Our goal as a company is to humanize online personal training. Kickoff connects you with hand-picked certified personal trainers and nutritionists who have years of experience training clients to meet their health, fitness, and wellness goals. Our personal trainers work with your fitness level and goal to suggest workouts, advise how to improve your nutrition, provide motivation and accountability, and answer your questions. We use AI and technology to empower and support them in their efforts. 

We strive for the same human touch on our blog — no AI bots writing articles and no unhelpful generic summaries regurgitating the same tired advice. 

Our Blog’s Core Principles

We envision the Kickoff blog as a trusted source that explores topics related to fitness, health, wellness, and nutrition in an approachable, open-minded, research- and expert-backed way that’s easy to understand and non-judgmental. We want to become a go-to resource for readers to get thoughtful, well-informed answers to both common and niche health and fitness questions. 

While we don’t always hit the mark, all of the content our team makes strives to:

  • Put your health first.

  • Answer your health and fitness questions in a way that’s easy to understand.

  • Provide insightful and applicable advice and education. Back up everything we say with good research.

  • Give real examples and actionable takeaways that you can apply to your life today.

  • Make you feel supported and accepted. We all struggle and that’s OK. Resilience means bouncing back after you fall (and let yourself process the emotions around the fall).

  • Motivate you to become the version of yourself you want to be. 

The next section describes how we research and write our articles. We hope it’s insightful and that you’ll become a reader. 

Our Editorial Integrity

Our diverse collection of certified personal trainers, registered dietitians, behavior specialists, movement experts, experienced editors and writers work together to add value to questions and conversations about fitness, nutrition, training for races or events, weight loss, sleep, recovery, health, and longevity. We want to help you access better information, research, and experts so you feel encouraged, supported, and empowered to crush your health goals. 

It’s our goal to publish unbiased, honest, credible information in an easily understandable, engaging way. We dissect claims, review countless trials and peer-reviewed studies, interview experts, and strive to validate the legitimacy of every article published on our site. We update existing articles when new research or updated recommendations become available. 

Our editorial process includes fact-checking and vetting each claim or recommendation to ensure it is:

  • Supported by scientific research: From placebo-controlled, double-blind clinical trials to reviews of research published in peer-reviewed journals, we validate claims and study findings by linking directly to the primary source.

  • Recommended by a reputable agency: From suggested daily allowances for sugar to how much sleep you need, we report recommendations from respected organizations such as the World Health Organization, U.S. Department of Agriculture, etc.

  • Dispensed by credentialed experts, master’s or doctorates in specialized health fields: From endocrinologists to NASM-certified behavior change coaches, we quote and paraphrase advice from recognized practitioners.

  • Recommendations from Kickoff experts: From the minds who build and improve the Kickoff app to the certified personal trainers, certified nutritionists, and specialists who work one-on-one with clients like you every day, you can feel confident that the advice we publish is sourced from experts who help people live better, healthier lives every day. 

We want to help unblock you from whatever might be holding you back from living the healthy, awesome life you deserve. We believe in you and hope you will view us as a trusted resource of health, fitness, and wellness information that adds value to your life.