$25 discount applied when you get started from this page!

Cliff Lucas

NFPT Certified
4 Year Degree in Psychology
Kickoff Certified

Specialties

Losing fat
Toning muscle
Building Muscle
Overall Health

My Mission

I initially became more interested in fitness when I was about ten years old. I was inspired by seeing other males with well-developed muscles. I remember taking more notice of other family members and athletes that had well-developed physiques. From the age of a teenager into my fifties, I have at times even had strangers ask what I did or inquire about advice or suggestions regarding achieving and/or maintaining higher levels of physical fitness. A lot changed overall throughout my journey in life as well as maintaining my passion for fitness as well as my overall health and well-being. As we go through the different stages of life, aging, and in some cases even develop health issues. I have personal experience in all of these areas. I also am experienced in motivating others that are going through these stages of life with goals and ambitions I am able to help coach and inspire them through. I am very personally very invested and passionate about it.

My pain drives my passion.

Why Train With Me

I have been a fitness enthusiast since I was only 10 yrs. old. I chose to get certified because of my passion for fitness and motivating others.

My go-to workout

My go to workout is weight/resistance training followed by cardio.

Healthy food I love

I do my best to avoid and/or limit unhealthy foods. I am not a believer in trendy diets.

Healthy food I hate

If I don't like it, I don't eat it.

Why Train With Me

I have been a fitness enthusiast since I was only 10 yrs. old. I chose to get certified because of my passion for fitness and motivating others.

My go-to workout

My go to workout is weight/resistance training followed by cardio.

Healthy food I love

I do my best to avoid and/or limit unhealthy foods. I am not a believer in trendy diets.

Healthy food I hate

If I don't like it, I don't eat it.

Favorite workout music

I seem to gravitate towards artists like 50 Cent, Ludacris or DMX. At other times Metallica

What people are most surprised to learn about me

I am often mistaken for military. A fit looking bald guy with a disciplined demeanor. I get it.

How it works

Let’s reach your fitness goals together.

Start with your perfect coach

Get started with your trainer based on goals and personality. Build your plan together with during your Kickoff video call.

Add daily personalized workouts & nutrition plans

Work out when and where you want with step by step guidance from your coach via our interactive app. Eat well with meal plans crafted by your coach just for you.

Keep doing your favorite sports and activities. We’ll mix ‘em in to your plan.

Reach your goals with daily checkins

Stay on top of your fitness goals with check-in texts and at a glance in our app. Your coach is there for you on demand, whenever you need.

Txt me often plz k thx

The Best Plan for You

No hidden fees. Unlimited workouts, meal planning, & support. Change your trainer any time.

Kickoff
- Daily guidance & unlimited text with your dedicated trainer
- Daily custom workouts
- Custom nutrition coaching & optional daily meal plan
$2/day
First month only $70 - subsequent months $95
Kickoff Live
Recommended
- All of Kickoff standard, plus:
- Weekly 1-on-1 video workout/ strategy chat with your coach
$7/day
First month only $220 - subsequent months $245
Kickoff Live+
- All of Kickoff standard, plus:
- 2 Weekly 1-on-1 video workouts/ strategy chats with your coach
$11/day
First month only $340 - subsequent months $365

Client stories

"Before finding Kickoff, I wasted so much time sitting in my car at the gym trying to google the "best" workout for the day. Now I never fret over workouts - they're sent to me with clear instruction in the Kickoff app. Working with my trainer via text has been such a benefit. Having that accountability was key - I beat my goal by 10 lbs, losing 40 lbs before my wedding day!"

Peyton

Texas

"Working with Kickoff is awesome! It has helped me learn so much about what it takes to transform your body. I have lost 23 pounds and 5% body fat since working with Rachel and I've never felt better!"

Augie H.

Florida

"I have loved every single week of Kickoff. As a busy, working mom, I don't like leaving my home & family to go to the gym. My trainer Jen designs workout plans for me that work with what I have at home. She levels me up in strength when I'm ready & adjusts when I'm not feeling my best. Kickoff is realistic, sustainable & supportive. That's why it's been so successful for me!"

Miriam C.

Oregon

"I lost 70 pounds of fat (265 to 195) and am keeping it off with Kickoff! I’m now adding muscle and getting stronger! My coach makes it fun and straightforward to stick to an awesome exercise and nutrition program that really works."

Giancarlo R.

Georgia

"I’ve lost 25 lbs with Kickoff and have gained a tremendous amount of strength and confidence. Thanks to Kickoff, I was able to tweak my nutrition & really see a noticeable difference all around including my energy levels. I am finally feeling like myself again!"

Brooke H.

California

"My body fat decreased by 5.3% & is now 17.8%. I lost about half an inch in my waist, hips, and thighs. It's easier for me to get in the gym and complete a workout when I don't have to stress about actually planning the workouts. I love how supportive and flexible my coach has been. Kickoff has become a welcome constant amongst the chaos of everyday life."

Ashley B.

Alabama

"As a mom of 4, Kickoff has been such a blessing to me! Not only has it has helped me learn to eat and how to focus on different areas of my body, but it has also helped me gain more self confidence! My trainer is able to base my workouts off of what equipment I have at home, and I don't have to be a part of a gym!"

Nicole H.

Tennessee

"I'm loving the accountability piece that comes with Kickoff. My clothes fit much better. My coach has been great in helping me figure out macros/nutrition, and the workouts have been great. I'm impressed with how my strength has improved over the past weeks - it means the world. Fitness was a big part of my earlier years, and it's been huge to get back in shape! Thank you Kickoff!"

Marsha R.

Canada