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Sam Lawson

  • Registered Dietitian
  • Kinesiology degree
Specialties

    My Mission

    My mission is to cultivate proper nutrition and exercise practices to support current fitness goals, but also significantly improve the outcomes of long-term health.
    Quote
    "It's hard to beat a person who never gives up." - Babe Ruth
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    Why Train With Me

    I am a good fit for anyone looking to improve their health through lifestyle change, as I have degrees in exercise science and sports nutrition. I have improved the performance of high-level athletes at the NCAA Division I level and the health of clinical patients in the hospital. Beyond education and experience, it is the passion for health and fitness I bring to motivate and support any client.

    My go-to workout

    Morning cycling followed by afternoon strength training

    Healthy food I love

    A salad with grilled chicken; so many different toppings and dressings to keep it new and delicious.

    Healthy food I hate

    Brussels sprouts, you won't catch me eating one if my life depended on it.

    Why Train With Me

    I am a good fit for anyone looking to improve their health through lifestyle change, as I have degrees in exercise science and sports nutrition. I have improved the performance of high-level athletes at the NCAA Division I level and the health of clinical patients in the hospital. Beyond education and experience, it is the passion for health and fitness I bring to motivate and support any client.

    My go-to workout

    Morning cycling followed by afternoon strength training

    Healthy food I love

    A salad with grilled chicken; so many different toppings and dressings to keep it new and delicious.

    Healthy food I hate

    Brussels sprouts, you won't catch me eating one if my life depended on it.

    BodyImage
    HumanizingImage

    Favorite workout music

    Ranges from rock'n'roll, alternative rock, hip-hop, and rap

    What people are most surprised to learn about me

    I published a research article as a student on performance and nutrition with the NAU football team.

    How it works

    Insurance-covered personal training and nutrition coaching

    1

    Confirm eligibility and complete your first call

    First, we'll confirm your insurance coverage and any copay -- most clients pay $0. On your initial Kickoff video call, you'll build your plan together with your dual-certified dietitian trainer.
    Perfect Coach
    2

    Get a personalized workout and nutrition plan each week

    Work out when and where you want with step by step guidance from your coach via our interactive app. Eat well with meal plans and guidance crafted by your coach just for you.
    Bike
    Keep doing your favorite sports and activities. Your coach will customize your plan so it works AND is enjoyable.
    Workout Video
    3

    Reach your goals with weekly video calls and daily checkins

    Your coach will guide you with weekly video calls and check-in texts most days. Your coach is there for you on demand, whenever you need.
    Love
    Text any time with questions!
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    Text Messages

    Client stories

    "Before finding Kickoff, I wasted so much time sitting in my car at the gym trying to google the "best" workout for the day. Now I never fret over workouts - they're sent to me with clear instruction in the Kickoff app. Working with my trainer via text has been such a benefit. Having that accountability was key - I beat my goal by 10 lbs, losing 40 lbs before my wedding day!"
    Peyton
    Texas
    "Before finding Kickoff, I wasted so much time sitting in my car at the gym trying to google the "best" workout for the day. Now I never fret over workouts - they're sent to me with clear instruction in the Kickoff app. Working with my trainer via text has been such a benefit. Having that accountability was key - I beat my goal by 10 lbs, losing 40 lbs before my wedding day!"
    "Working with Kickoff is awesome! It has helped me learn so much about what it takes to transform your body. I have lost 23 pounds and 5% body fat since working with Rachel and I've never felt better!"
    Augie H.
    Florida
    "Working with Kickoff is awesome! It has helped me learn so much about what it takes to transform your body. I have lost 23 pounds and 5% body fat since working with Rachel and I've never felt better!"
    "As a busy, working mom, I don't like leaving my home to go to the gym. My trainer designs workout plans that I can do at home. Kickoff is realistic, sustainable & supportive. That's why it's been so successful for me!"
    Miriam C.
    Oregon
    "As a busy, working mom, I don't like leaving my home to go to the gym. My trainer designs workout plans that I can do at home. Kickoff is realistic, sustainable & supportive. That's why it's been so successful for me!"
    "I lost 70 pounds of fat (265 to 195) and am keeping it off with Kickoff! I’m now adding muscle and getting stronger! My coach makes it fun to stick to an awesome exercise and nutrition program that really works."
    Giancarlo R.
    Georgia
    "I lost 70 pounds of fat (265 to 195) and am keeping it off with Kickoff! I’m now adding muscle and getting stronger! My coach makes it fun to stick to an awesome exercise and nutrition program that really works."
    "I’ve lost 25 lbs with Kickoff and gained tons of strength and confidence. Thanks to Kickoff, I was able to tweak my nutrition & really see a noticeable difference in my energy levels. I am finally feeling like myself again!"
    Brooke H.
    California
    "I’ve lost 25 lbs with Kickoff and gained tons of strength and confidence. Thanks to Kickoff, I was able to tweak my nutrition & really see a noticeable difference in my energy levels. I am finally feeling like myself again!"
    "My body fat decreased by 5.3%. I don't have to stress about planning workouts. I love how supportive my coach has been. Kickoff has become a constant amongst the chaos of everyday life."
    Ashley B.
    Alabama
    "My body fat decreased by 5.3%. I don't have to stress about planning workouts. I love how supportive my coach has been. Kickoff has become a constant amongst the chaos of everyday life."
    "As a mom of 4, Kickoff has been such a blessing to me! It has helped me learn to eat and how to focus on different areas of my body, and it helped me gain more self confidence! "
    Nicole H.
    Tennessee
    "As a mom of 4, Kickoff has been such a blessing to me! It has helped me learn to eat and how to focus on different areas of my body, and it helped me gain more self confidence! "
    "I love the accountability I get. My coach helped me figure out nutrition and the workouts have been great. I'm impressed with my strength now. Fitness was a big part before, and it's been huge to get back in shape!"
    Marsha R.
    Canada
    "I love the accountability I get. My coach helped me figure out nutrition and the workouts have been great. I'm impressed with my strength now. Fitness was a big part before, and it's been huge to get back in shape!"
    Peyton has incredible success with weight loss with his online personal trainer at Kickoff!
    Augie has incredible success with weight loss with his online personal trainer at Kickoff!
    Miriam got incredible results via her online personal trainer at Kickoff
    Giancarlo has incredible success with weight loss with his online personal trainer at Kickoff!
    Brooke got incredible weight loss results with her online personal trainer at Kickoff!
    Ashley got incredible results with her online personal trainer at Kickoff!
    Nicole got incredible weight loss results with her online personal trainer at Kickoff!
    Marsha got incredible weight loss results with her online personal trainer at Kickoff!

    Client stories

    It's your turn

    See if you're covered and get started

    Answer a few questions and we'll confirm your insurance in less than 2 minutes -- then connect you with your coach!

    1. Lose Weight
    2. Tone Muscle
    3. Build Strength & Muscle
    4. Train for an Event or Build Endurance
    5. Recover from an Injury
    6. Improve Nutrition
    7. Improve Overall Fitness
    8. Other
      Will discuss with my coach
    Coach Profile
    "Let's do this!"