Michael Dawson

NASM Certified

Specialties

Rehabilitation
Building Muscle

My Mission

My mission is to be able to help people reach heights they thought they weren’t able to. I was lucky enough to have good guidance which I, to this day attribute them my successes. However, I also believe that you have to want change for yourself, before you can open yourself to guidance from others.

“The darkest nights make the brightest stars”

Why Train With Me

The reason any client how feels like a good fit should train with me is because I can say with absolute certainty that I’ve been in their shoes. I’ve been anorexic, but was able to build muscle and healthy lifestyle. I’ve also had eating issues, but built a solid foundation for everyday nutrition. To finish, I put myself through the most rigorous certification process so I can help anyone.

My go-to workout

I love weight/body weight training, so I use mainly free weights, and do controlled sets and reps!

Healthy food I love

Apples Strawberries Green Beans Broccoli Cauliflower Chicken Beef Lentils Potatoes

Healthy food I hate

Lima Beans Bananas Brussel sprouts Avocados Onions

Why Train With Me

My go-to workout

I love weight/body weight training, so I use mainly free weights, and do controlled sets and reps!

Healthy food I love

Apples Strawberries Green Beans Broccoli Cauliflower Chicken Beef Lentils Potatoes

Healthy food I hate

Lima Beans Bananas Brussel sprouts Avocados Onions

Favorite workout music

I vary with my favorite workout music it can be anything from slowed songs to rap/hip hop and EDM.

What people are most surprised to learn about me

I can calf raise around 400 lbs!

How it works

Let’s reach your fitness goals together.

Start with your perfect coach

Get started with your trainer based on goals and personality. Build your plan together with during your Kickoff video call.

Add daily personalized workouts & nutrition plans

Work out when and where you want with step by step guidance from your coach via our interactive app. Eat well with meal plans crafted by your coach just for you.

Keep doing your favorite sports and activities. We’ll mix ‘em in to your plan.

Reach your goals with daily checkins

Stay on top of your fitness goals with check-in texts and at a glance in our app. Your coach is there for you on demand, whenever you need.

Txt me often plz k thx

The Best Plan for You

No hidden fees. Unlimited workouts, meal planning, & support. Change your trainer any time.

Kickoff
- Daily guidance & unlimited text with your dedicated trainer
- Personalized nutrition coaching
- Daily custom workouts
$3/day
Billed once a month as $95
Kickoff Live 1x
Recommended
- All of Kickoff standard, plus:
- Weekly 1-on-1 live video workout with your coach
$5/day
Billed once a month as $160
Kickoff Live 2x
- All of Kickoff standard, plus:
- 2 Weekly 1-on-1 live video workouts with your coach
$7/day
Billed once a month as $220

Client stories

"Before finding Kickoff, I wasted so much time sitting in my car at the gym trying to google the "best" workout for the day. Now I never fret over workouts - they're sent to me with clear instruction in the Kickoff app. Working with my trainer via text has been such a benefit. Having that accountability was key - I beat my goal by 10 lbs, losing 40 lbs before my wedding day!"

Peyton

Texas

"Working with Kickoff is awesome! It has helped me learn so much about what it takes to transform your body. I have lost 23 pounds and 5% body fat since working with Rachel and I've never felt better!"

Augie H.

Florida

"As a busy, working mom, I don't like leaving my home to go to the gym. My trainer designs workout plans that I can do at home. Kickoff is realistic, sustainable & supportive. That's why it's been so successful for me!"

Miriam C.

Oregon

"I lost 70 pounds of fat (265 to 195) and am keeping it off with Kickoff! I’m now adding muscle and getting stronger! My coach makes it fun to stick to an awesome exercise and nutrition program that really works."

Giancarlo R.

Georgia

"I’ve lost 25 lbs with Kickoff and gained tons of strength and confidence. Thanks to Kickoff, I was able to tweak my nutrition & really see a noticeable difference in my energy levels. I am finally feeling like myself again!"

Brooke H.

California

"My body fat decreased by 5.3%. I don't have to stress about planning workouts. I love how supportive my coach has been. Kickoff has become a constant amongst the chaos of everyday life."

Ashley B.

Alabama

"My body fat decreased by 5.3%. I don't have to stress about planning workouts. I love how supportive my coach has been. Kickoff has become a constant amongst the chaos of everyday life."

"As a mom of 4, Kickoff has been such a blessing to me! It has helped me learn to eat and how to focus on different areas of my body, and it helped me gain more self confidence! "

Nicole H.

Tennessee

"As a mom of 4, Kickoff has been such a blessing to me! It has helped me learn to eat and how to focus on different areas of my body, and it helped me gain more self confidence! "

"I love the accountability I get. My coach helped me figure out nutrition and the workouts have been great. I'm impressed with my strength now. Fitness was a big part before, and it's been huge to get back in shape!"

Marsha R.

Canada