Melina Appleby

NASM Certified
NASM CNC
Exercise Etc. Senior Fitness Consultant
Kickoff Certified

Specialties

Losing fat
Getting Started
Over 40

My Mission

Feel strong, energized, and confident in your midlife! I help busy women ditch dieting and build sustainable habits with personalized fitness plans that fit your lifestyle. Together, we’ll create the balance and strength you need to thrive—your transformation starts here!

Small steps lead to big changes. Start today and become the person you’ve always wanted to be.

Why Train With Me

I understand the unique challenges busy women in midlife face and provide customized plans that fit your life, not the other way around. With my support, you'll gain clarity, accountability, and strategies that actually work—not just generic advice. Together, we’ll make lasting changes that free you from guesswork and help you reach your goals faster and more sustainably.

My go-to workout

20–30 min lifting (3x a week) + 20 min yoga or spinning. Quick, effective, and keeps me energized!

Healthy food I love

Big salads with chicken or tuna and a splash of Greek yogurt dressing—simple, tasty, and filling!

Healthy food I hate

I skip sugar-free. I’d rather enjoy the real thing in small, satisfying portions!

Why Train With Me

My go-to workout

20–30 min lifting (3x a week) + 20 min yoga or spinning. Quick, effective, and keeps me energized!

Healthy food I love

Big salads with chicken or tuna and a splash of Greek yogurt dressing—simple, tasty, and filling!

Healthy food I hate

I skip sugar-free. I’d rather enjoy the real thing in small, satisfying portions!

Favorite workout music

Eclectic mix: movie/Broadway soundtracks, old-school country, or hard rock—depends on my mood!

What people are most surprised to learn about me

I have ADHD, am a twin mom, purple belt in taekwondo, and lost 105 lbs!

How it works

Let’s reach your fitness goals together.

Start with your perfect coach

Get started with your trainer based on goals and personality. Build your plan together during your Kickoff video call.

Add daily personalized workouts & nutrition plans

Work out when and where you want with step by step guidance from your coach via our interactive app. Eat well with meal plans crafted by your coach just for you.

Keep doing your favorite sports and activities. We’ll mix ‘em in to your plan.

Reach your goals with daily checkins

Stay on top of your fitness goals with check-in texts and at a glance in our app. Your coach is there for you on demand, whenever you need.

Txt me often plz k thx

Client stories

"Before finding Kickoff, I wasted so much time sitting in my car at the gym trying to google the "best" workout for the day. Now I never fret over workouts - they're sent to me with clear instruction in the Kickoff app. Working with my trainer via text has been such a benefit. Having that accountability was key - I beat my goal by 10 lbs, losing 40 lbs before my wedding day!"

Peyton

Texas

"Working with Kickoff is awesome! It has helped me learn so much about what it takes to transform your body. I have lost 23 pounds and 5% body fat since working with Rachel and I've never felt better!"

Augie H.

Florida

"As a busy, working mom, I don't like leaving my home to go to the gym. My trainer designs workout plans that I can do at home. Kickoff is realistic, sustainable & supportive. That's why it's been so successful for me!"

Miriam C.

Oregon

"I lost 70 pounds of fat (265 to 195) and am keeping it off with Kickoff! I’m now adding muscle and getting stronger! My coach makes it fun to stick to an awesome exercise and nutrition program that really works."

Giancarlo R.

Georgia

"I’ve lost 25 lbs with Kickoff and gained tons of strength and confidence. Thanks to Kickoff, I was able to tweak my nutrition & really see a noticeable difference in my energy levels. I am finally feeling like myself again!"

Brooke H.

California

"My body fat decreased by 5.3%. I don't have to stress about planning workouts. I love how supportive my coach has been. Kickoff has become a constant amongst the chaos of everyday life."

Ashley B.

Alabama

"My body fat decreased by 5.3%. I don't have to stress about planning workouts. I love how supportive my coach has been. Kickoff has become a constant amongst the chaos of everyday life."

"As a mom of 4, Kickoff has been such a blessing to me! It has helped me learn to eat and how to focus on different areas of my body, and it helped me gain more self confidence! "

Nicole H.

Tennessee

"As a mom of 4, Kickoff has been such a blessing to me! It has helped me learn to eat and how to focus on different areas of my body, and it helped me gain more self confidence! "

"I love the accountability I get. My coach helped me figure out nutrition and the workouts have been great. I'm impressed with my strength now. Fitness was a big part before, and it's been huge to get back in shape!"

Marsha R.

Canada