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Maddy Armstrong

  • CSEP-CPT (Anticipated June 2022)
  • Precision Nutrition (Anticipated July 2022)
  • Kinesiology degree
  • Kickoff Certified
Specialties
My Mission
In grade 4, I was roaming the hallways with my friends when a girl in our class approached me: “Wow, you look like you could lose some weight” she said. Those words did more damage than I could even realize at the time. Needless to say, I struggled with body image growing up. I started exercising as early as 12 years old with my mom’s Jillian Michaels DVDs in my basement. I’ve tried it all: the crazy P90-X type workouts, the “cleanses”, the super restrictive diets… and no matter how much weight I lost, nothing ever felt like it was enough. Until I found weightlifting: the catalyst to my passion for health and fitness and the pathway to my confidence. I decided to pursue a Bachelor’s degree in Exercise Science to help others find their confidence. Now that I’m educated, I know what works and especially what doesn’t. When you work with me, you’ll avoid the roadblocks I encountered and be on the fast track toward your goals. No gimmicks, no fads, just concrete results to last a lifetime.
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You are immensely more capable than you think.
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Why Train With Me

When you work with me, you can wave goodbye to the crazy diets that make you miserable and the workouts that just aren’t working for you. Together, we’ll work on building sustainable change and focus on what actually works to produce results that will last a lifetime.

My go-to workout

Weight training and HIIT cardio. I cannot speak highly enough about hip thrusts!

Healthy food I love

I love making homemade pizzas on naan bread! It's quick, easy and delicious.

Healthy food I hate

I can't do oysters.

Why Train With Me

When you work with me, you can wave goodbye to the crazy diets that make you miserable and the workouts that just aren’t working for you. Together, we’ll work on building sustainable change and focus on what actually works to produce results that will last a lifetime.

My go-to workout

Weight training and HIIT cardio. I cannot speak highly enough about hip thrusts!

Healthy food I love

I love making homemade pizzas on naan bread! It's quick, easy and delicious.

Healthy food I hate

I can't do oysters.

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HumanizingImage
Favorite workout music

Hip-Hop/Rap

What people are most surprised to learn about me

I'm also a bartender!

How it works

Let’s reach your fitness goals together.

1

Start with your perfect coach

Get started with your trainer based on goals and personality. Build your plan together with during your Kickoff video call.
Perfect Coach
2

Add daily personalized workouts & nutrition plans

Work out when and where you want with step by step guidance from your coach via our interactive app. Eat well with meal plans crafted by your coach just for you.
Bike
Keep doing your favorite sports and activities. We’ll mix ‘em in to your plan.
Workout Video
3

Reach your goals with daily checkins

Stay on top of your fitness goals with check-in texts and at a glance in our app. Your coach is there for you on demand, whenever you need.
Love
Txt me often plz k thx
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Text Messages

The Best Plan for You

No hidden fees. Unlimited workouts, meal planning, & support. Change your trainer any time.

  • Kickoff
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      Daily guidance & unlimited text with your dedicated trainer
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      Daily custom workouts
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      Custom nutrition coaching & optional daily meal plan
    $2/day
    Billed once a month as $95
  • Kickoff Live
    Recommended
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      All of Kickoff standard, plus:
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      Weekly 1-on-1 video workout/ strategy chat with your coach
    $7/day
    Billed once a month as $245
  • Kickoff Live+
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      All of Kickoff standard, plus:
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      2 Weekly 1-on-1 video workouts/ strategy chats with your coach
    $11/day
    Billed once a month as $365
Plank

Client stories

"Before finding Kickoff, I wasted so much time sitting in my car at the gym trying to google the "best" workout for the day. Now I never fret over workouts - they're sent to me with clear instruction in the Kickoff app. Working with my trainer via text has been such a benefit. Having that accountability was key - I beat my goal by 10 lbs, losing 40 lbs before my wedding day!"
Peyton
Texas
"Before finding Kickoff, I wasted so much time sitting in my car at the gym trying to google the "best" workout for the day. Now I never fret over workouts - they're sent to me with clear instruction in the Kickoff app. Working with my trainer via text has been such a benefit. Having that accountability was key - I beat my goal by 10 lbs, losing 40 lbs before my wedding day!"
"Working with Kickoff is awesome! It has helped me learn so much about what it takes to transform your body. I have lost 23 pounds and 5% body fat since working with Rachel and I've never felt better!"
Augie H.
Florida
"Working with Kickoff is awesome! It has helped me learn so much about what it takes to transform your body. I have lost 23 pounds and 5% body fat since working with Rachel and I've never felt better!"
"I have loved every single week of Kickoff. As a busy, working mom, I don't like leaving my home & family to go to the gym. My trainer Jen designs workout plans for me that work with what I have at home. She levels me up in strength when I'm ready & adjusts when I'm not feeling my best. Kickoff is realistic, sustainable & supportive. That's why it's been so successful for me!"
Miriam C.
Oregon
"I have loved every single week of Kickoff. As a busy, working mom, I don't like leaving my home & family to go to the gym. My trainer Jen designs workout plans for me that work with what I have at home. She levels me up in strength when I'm ready & adjusts when I'm not feeling my best. Kickoff is realistic, sustainable & supportive. That's why it's been so successful for me!"
"I lost 70 pounds of fat (265 to 195) and am keeping it off with Kickoff! I’m now adding muscle and getting stronger! My coach makes it fun and straightforward to stick to an awesome exercise and nutrition program that really works."
Giancarlo R.
Georgia
"I lost 70 pounds of fat (265 to 195) and am keeping it off with Kickoff! I’m now adding muscle and getting stronger! My coach makes it fun and straightforward to stick to an awesome exercise and nutrition program that really works."
"I’ve lost 25 lbs with Kickoff and have gained a tremendous amount of strength and confidence. Thanks to Kickoff, I was able to tweak my nutrition & really see a noticeable difference all around including my energy levels. I am finally feeling like myself again!"
Brooke H.
California
"I’ve lost 25 lbs with Kickoff and have gained a tremendous amount of strength and confidence. Thanks to Kickoff, I was able to tweak my nutrition & really see a noticeable difference all around including my energy levels. I am finally feeling like myself again!"
"My body fat decreased by 5.3% & is now 17.8%. I lost about half an inch in my waist, hips, and thighs. It's easier for me to get in the gym and complete a workout when I don't have to stress about actually planning the workouts. I love how supportive and flexible my coach has been. Kickoff has become a welcome constant amongst the chaos of everyday life."
Ashley B.
Alabama
"My body fat decreased by 5.3% & is now 17.8%. I lost about half an inch in my waist, hips, and thighs. It's easier for me to get in the gym and complete a workout when I don't have to stress about actually planning the workouts. I love how supportive and flexible my coach has been. Kickoff has become a welcome constant amongst the chaos of everyday life."
"As a mom of 4, Kickoff has been such a blessing to me! Not only has it has helped me learn to eat and how to focus on different areas of my body, but it has also helped me gain more self confidence! My trainer is able to base my workouts off of what equipment I have at home, and I don't have to be a part of a gym!"
Nicole H.
Tennessee
"As a mom of 4, Kickoff has been such a blessing to me! Not only has it has helped me learn to eat and how to focus on different areas of my body, but it has also helped me gain more self confidence! My trainer is able to base my workouts off of what equipment I have at home, and I don't have to be a part of a gym!"
"I'm loving the accountability piece that comes with Kickoff. My clothes fit much better. My coach has been great in helping me figure out macros/nutrition, and the workouts have been great. I'm impressed with how my strength has improved over the past weeks - it means the world. Fitness was a big part of my earlier years, and it's been huge to get back in shape! Thank you Kickoff!"
Marsha R.
Canada
"I'm loving the accountability piece that comes with Kickoff. My clothes fit much better. My coach has been great in helping me figure out macros/nutrition, and the workouts have been great. I'm impressed with how my strength has improved over the past weeks - it means the world. Fitness was a big part of my earlier years, and it's been huge to get back in shape! Thank you Kickoff!"
Peyton has incredible success with weight loss with his online personal trainer at Kickoff!
Augie has incredible success with weight loss with his online personal trainer at Kickoff!
Miriam got incredible results via her online personal trainer at Kickoff
Giancarlo has incredible success with weight loss with his online personal trainer at Kickoff!
Brooke got incredible weight loss results with her online personal trainer at Kickoff!
Ashley got incredible results with her online personal trainer at Kickoff!
Nicole got incredible weight loss results with her online personal trainer at Kickoff!
Marsha got incredible weight loss results with her online personal trainer at Kickoff!

Client stories

It's your turn

Get started

Answer a few questions & schedule your free kickoff call.

  1. Lose Fat
  2. Tone Muscle
  3. Build Strength & Muscle
  4. Train for an Event or Build Endurance
  5. Recover from an Injury
  6. Improve Nutrition
  7. Improve Overall Fitness
Coach Profile
"Let's do this!"