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Get started with your trainer based on goals and personality. Build your plan together during your Kickoff video call.

Work out when and where you want with step by step guidance from your coach via our interactive app. Eat well with meal plans crafted by your coach just for you.

Stay on top of your fitness goals with check-in texts and at a glance in our app. Your coach is there for you on demand, whenever you need.



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Testimonials - experiment design system

Before finding Kickoff, I wasted so much time sitting in my car at the gym trying to google the "best" workout for the day. Now I never fret over workouts - they're sent to me with clear instruction in the Kickoff app. Working with my trainer via text has been such a benefit. Having that accountability was key - I beat my goal by 10 lbs, losing 40 lbs before my wedding day!

Working with Kickoff is awesome! It has helped me learn so much about what it takes to transform your body. I have lost 23 pounds and 5% body fat since working with Rachel and I've never felt better!

As a busy, working mom, I don't like leaving my home to go to the gym. My trainer designs workout plans that I can do at home. Kickoff is realistic, sustainable & supportive. That's why it's been so successful for me!

I lost 70 pounds of fat (265 to 195) and am keeping it off with Kickoff! I’m now adding muscle and getting stronger! My coach makes it fun to stick to an awesome exercise and nutrition program that really works.

I’ve lost 25 lbs with Kickoff and gained tons of strength and confidence. Thanks to Kickoff, I was able to tweak my nutrition & really see a noticeable difference in my energy levels. I am finally feeling like myself again!

My body fat decreased by 5.3%. I don't have to stress about planning workouts. I love how supportive my coach has been. Kickoff has become a constant amongst the chaos of everyday life.

As a mom of 4, Kickoff has been such a blessing to me! It has helped me learn to eat and how to focus on different areas of my body, and it helped me gain more self confidence! 

I love the accountability I get. My coach helped me figure out nutrition and the workouts have been great. I'm impressed with my strength now. Fitness was a big part before, and it's been huge to get back in shape!

Reviews - experiment design system

Thank you so much for all the support!!!!!!!!!!!!!! So, so happy with my experience with you & the Kickoff team!!! What an incredible & positive experience!!!!!!!! GREAT APP, Y'ALL! Most workouts I have ever done in my life!!!!!!

I was tired of feeling like I just couldn't get to the gym, eat right, or get to my goals. Things would always come up; work was hard, life was stressful. Kickoff has changed that. 

What sets Kickoff apart for me is the human personal trainer factor. My trainer has held me accountable and pushed me to get my workouts in and stick to nutrition goals... which are things that other fitness apps I have tried lack.

I was on the the hunt for an online coach/trainer and came across Kickoff and decided to try them out. I had a phone conversation with my coach, and she laid everything out for me and how the program works. She holds me accountable, which is what I need. Her workouts are challenging and never boring. She always keeps me on my toes and pushing myself. I checkin with her daily. I have seen good results! 

Easy to use app, with expert instructors in a 1-on-1 setting. The workout routines are tailored to my needs and objectives. The app has easy spots for feedback, alternative exercises, and tutorials/demos. I would highly recommend Kickoff to those looking for a personal trainer on the go.

Kickoff has been a game changer for me in achieving my goals through accountability and simple yet effective workouts.

Great workout app with a real person to talk to and guide you through excercising. They even have instructions and videos to make sure you are doing it correctly.

I’ve enjoyed using Kickoff to get on track. Went from 0 to running a Half Marathon and have made tremendous strides in other aspects of fitness!

I love Kickoff detailed personalized workouts designed specifically for me on my schedule. My personal trainer is there whenever I need him or have questions. The daily checkins keep me accountable and am loving the results!


I've been using Kickoff for a number of months now and it's really helped change my outlook on exercise. My trainer is knowledgeable and encouraging, but not in an annoying way! The guidance makes me want to work out more. And for those times when I don't, the motivation helps get me there. I definitely feel stronger and more fit overall, and Kickoff makes me feel like I can do it. Strongly recommend trying it out!

I love working with a HUMAN instead of some app notification... I would recommend Kickoff to my friends who don't want to spend too much money on personal training but still want the personal fitness plan and experience. It's a game changer for me and I never regret it.

This app is perfect for those who need structure and someone to be there to talk to you as you go through the process of taking back your life. I would recommend this app to anyone willing to change their life.

I've been using Kickoff for three months and love it. I've essentially outsourced workout related concerns to my coach, and am healthier for it. It holds me accountable and gives me the info I need to be healthy. My current workout regimen is likely the most balanced and healthy it's ever been — good mix of cardio and weights.

In the past, I've avoided weightlifting / core workouts since I never really knew what workouts I should be doing. Now, going to the gym is a breeze with the app. I just open the app and follow the workout.

The workouts are tailored to my goals, schedule, and equipment access (I don't have a gym membership). I get a great variety of cardio and strength training focusing on different areas, and continue to challenge myself. I had no idea how much I'd enjoy dumbbell workouts before since I never really knew what to do!

The flexibility of the program fits my needs like a glove. I had sprained my ankle before starting, so I needed to avoid some exercises. I worked out many muscles that I would not have done by myself. I got more fit than ever even as we worked on my injury (my wife approves)!

Coach profile sign up

Kickoff

55+ LP

55 Plus - Control

55 Plus - Experiment

Blog Nav Item

Blog Nav Item - Control

Blog Nav Item - Experiment

Blog - Sticky CTA

Blog Sticky CTA - Control

Blog Sticky CTA - Experiment 

Checkout Countdown

Checkout Countdown - Control

Checkout Countdown - Experiment

CLP - Control

CLP - Experiment

CLP - Experiment Design System

CLP - Experiment Design System Simple Content

CLP - SUF

CLP SUF - Control

CLP SUF - Experiment

Coach Match Screen

CM - Control

CM - Experiment

SUF - Coach Skip

Coach Skip - Control

Coach Skip - Experiment

Contact Info Modal

Contact Info Modal - Control

Contact Info Modal - Experiment

Contact Modal Delay

Contact Detail Delay - Control

Contact Detail Delay - Experiment

CLP - Follow Coach

CLP - Follow Coach - Control

CLP - Follow Coach via Email - Experiment

CLP - Get In Touch With Coach - Experiment

CLP - Follow Coach via Instagram - Experiment

Homepage Hero - Header

Header - Control

Header - Experiment

Remove homepage hero drop-down

With dropdown - Control

No dropdown - Experiment

Homepage Upgrade Experiment

Kickoff | Online Fitness Coach

Homepage Upgrade - Control

Homepage Upgrade - Experiment

Live Push v2

Live Push v2 - Control

Live Push v2 - Experiment

Aug 2024 - Nutrition Coaching LP

Kickoff | Nutrition Coaching

Variant A Nutrition Coaching - Control

Variant B Nutrition Coaching - Experiment

LP Promote Trial

LP Promote Trial - Control

LP Promote Trial - Experiment B

LP Promote Trial - Experiment C

LP Promote Trial - Experiment D

Nutrition Upgrade

Nutrition Upgrade - Control

Nutrition Upgrade - Experiment B

Nutrition Upgrade - Experiment C

Paid Trial with Product Selection

Paid Trial with Product Selection - Control

Paid Trial with Product Selection - Experiment

Payment CTA

Payment CTA - Control

Payment CTA - Experiment B

Payment CTA - Experiment C

Payment Page Experiment 2024

Payment Page 2024 - Control

Payment Page 2024 - Experiment

Pre-Activation Coach App

Default App - Control

Limited Functionalities - Experiment

Promos

Promos - Control

Promos - Experiment B

Promos - Experiment C

Coach Match - Pick your Poison

Pick your Poison - Control

Pick your Poison - Experiment B

Pick your Poison - Experiment C

Simple Checkout

Simple Checkout - Control

Simple Checkout - Experiment

Client SUF v4

Client SUF v4 - Control

Client SUF v4 - Experiment

SUF Interstitial

SUF Interstitial - Control

SUF Interstitial - Experiment

Weight Loss Landing Page

Weight Loss Content - Experiment

Homepage Content - Control

Welcome Page Guest Pass

Welcome Page Guest Pass - Control

Welcome Page Guest Pass - Experiment

Homepage sign up

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