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Hailey Lawson

NASM Certified

Specialties

Rehabilitation
Mobility

My Mission

As a fitness professional, my goal is to connect with clients seeking to make lifestyle changes to improve their overall physical, mental, and emotional wellness. Fitness is all-encompassing - it does not only apply to our physique!

Get comfortable being uncomfortable - Changes only happen when we step outside of our comfort zone!

Why Train With Me

My approach to fitness coaching is all-encompassing - not only will we make improvements to your physical health, but we will also make sure this journey is educational and life-changing as I share my knowledge of nutrition, mobility & recovery, and healthy habits with you. Coaching is not simply instructing, but rather teaching and providing the tools to be successful!

My go-to workout

HIIT Strength Training with a post-workout run

Healthy food I love

Current favorites: Banza Chickpea Pasta, Smoked Salmon, Watermelon Bruschetta on Toasted Whole-Wheat

Healthy food I hate

I have yet to find a food I hate!

Why Train With Me

My go-to workout

HIIT Strength Training with a post-workout run

Healthy food I love

Current favorites: Banza Chickpea Pasta, Smoked Salmon, Watermelon Bruschetta on Toasted Whole-Wheat

Healthy food I hate

I have yet to find a food I hate!

Favorite workout music

Disciples - "On My Mind" Fireboy DML & Ed Sheeran - "Peru (R3HAB Remix) Matuê - "Quer Voar"

What people are most surprised to learn about me

I am equally as passionate about traveling as I am about fitness, and am fluent in Portuguese!

How it works

Let’s reach your fitness goals together.

Start with your perfect coach

Get started with your trainer based on goals and personality. Build your plan together with during your Kickoff video call.

Add daily personalized workouts & nutrition plans

Work out when and where you want with step by step guidance from your coach via our interactive app. Eat well with meal plans crafted by your coach just for you.

Keep doing your favorite sports and activities. We’ll mix ‘em in to your plan.

Reach your goals with daily checkins

Stay on top of your fitness goals with check-in texts and at a glance in our app. Your coach is there for you on demand, whenever you need.

Txt me often plz k thx

The Best Plan for You

No hidden fees. Unlimited workouts, meal planning, & support. Change your trainer any time.

Kickoff
- Daily guidance & unlimited text with your dedicated trainer
- Daily custom workouts
- Custom nutrition coaching & optional daily meal plan
$2/day
First month only $70 - subsequent months $95
Kickoff Live
Recommended
- All of Kickoff standard, plus:
- Weekly 1-on-1 video workout/ strategy chat with your coach
$7/day
First month only $220 - subsequent months $245
Kickoff Live+
- All of Kickoff standard, plus:
- 2 Weekly 1-on-1 video workouts/ strategy chats with your coach
$11/day
First month only $340 - subsequent months $365

Client stories

"Before finding Kickoff, I wasted so much time sitting in my car at the gym trying to google the "best" workout for the day. Now I never fret over workouts - they're sent to me with clear instruction in the Kickoff app. Working with my trainer via text has been such a benefit. Having that accountability was key - I beat my goal by 10 lbs, losing 40 lbs before my wedding day!"

Peyton

Texas

"Working with Kickoff is awesome! It has helped me learn so much about what it takes to transform your body. I have lost 23 pounds and 5% body fat since working with Rachel and I've never felt better!"

Augie H.

Florida

"As a busy, working mom, I don't like leaving my home to go to the gym. My trainer designs workout plans that I can do at home. Kickoff is realistic, sustainable & supportive. That's why it's been so successful for me!"

Miriam C.

Oregon

"I lost 70 pounds of fat (265 to 195) and am keeping it off with Kickoff! I’m now adding muscle and getting stronger! My coach makes it fun to stick to an awesome exercise and nutrition program that really works."

Giancarlo R.

Georgia

"I’ve lost 25 lbs with Kickoff and gained tons of strength and confidence. Thanks to Kickoff, I was able to tweak my nutrition & really see a noticeable difference in my energy levels. I am finally feeling like myself again!"

Brooke H.

California

"My body fat decreased by 5.3%. I don't have to stress about planning workouts. I love how supportive my coach has been. Kickoff has become a constant amongst the chaos of everyday life."

Ashley B.

Alabama

"My body fat decreased by 5.3%. I don't have to stress about planning workouts. I love how supportive my coach has been. Kickoff has become a constant amongst the chaos of everyday life."

"As a mom of 4, Kickoff has been such a blessing to me! It has helped me learn to eat and how to focus on different areas of my body, and it helped me gain more self confidence! "

Nicole H.

Tennessee

"As a mom of 4, Kickoff has been such a blessing to me! It has helped me learn to eat and how to focus on different areas of my body, and it helped me gain more self confidence! "

"I love the accountability I get. My coach helped me figure out nutrition and the workouts have been great. I'm impressed with my strength now. Fitness was a big part before, and it's been huge to get back in shape!"

Marsha R.

Canada