Alicia Hernandez

NASM Certified
AFPA Certified Holistic Nutritionist - v2
SPENGA Instructor Training
AFPA Gut Health Nutrition Specialist
CPR/AED Cert

+2 more

Specialties

Building Muscle
Working on my Bodybuilding cer

My Mission

My mission is to help others transform inner pain into action, achieving their fitness goals while finding hope and healing from within. Driven by my own challenges, I aim to show what's possible through resilience and growth

When you channel inner pain into outward action, incredible change is possible.

Why Train With Me

Training with me provides personalized guidance tailored to your unique goals, needs, and challenges—something generic online resources can’t offer. I combine proven fitness strategies with mindset coaching, offering support, accountability, and a holistic approach to ensure lasting results and inner transformation.

My go-to workout

Strength training to work anything and everything lower body & booty. (I.e. hip thrusts, RDLs, etc)

Healthy food I love

I love it all! Except for carrots, I really do not like carrots lol.

Healthy food I hate

....beets and tomatoes too, unless its in pizza or salsa...or a caprese salad (it makes no sense 😂)

Why Train With Me

My go-to workout

Strength training to work anything and everything lower body & booty. (I.e. hip thrusts, RDLs, etc)

Healthy food I love

I love it all! Except for carrots, I really do not like carrots lol.

Healthy food I hate

....beets and tomatoes too, unless its in pizza or salsa...or a caprese salad (it makes no sense 😂)

Favorite workout music

Anything upbeat! I love all music except like scream-o or metal

What people are most surprised to learn about me

That I drink occasionally, eat everything and hate restrictions!

How it works

Let’s reach your fitness goals together.

Start with your perfect coach

Get started with your trainer based on goals and personality. Build your plan together during your Kickoff video call.

Add daily personalized workouts & nutrition plans

Work out when and where you want with step by step guidance from your coach via our interactive app. Eat well with meal plans crafted by your coach just for you.

Keep doing your favorite sports and activities. We’ll mix ‘em in to your plan.

Reach your goals with daily checkins

Stay on top of your fitness goals with check-in texts and at a glance in our app. Your coach is there for you on demand, whenever you need.

Txt me often plz k thx

Client stories

"Before finding Kickoff, I wasted so much time sitting in my car at the gym trying to google the "best" workout for the day. Now I never fret over workouts - they're sent to me with clear instruction in the Kickoff app. Working with my trainer via text has been such a benefit. Having that accountability was key - I beat my goal by 10 lbs, losing 40 lbs before my wedding day!"

Peyton

Texas

"Working with Kickoff is awesome! It has helped me learn so much about what it takes to transform your body. I have lost 23 pounds and 5% body fat since working with Rachel and I've never felt better!"

Augie H.

Florida

"As a busy, working mom, I don't like leaving my home to go to the gym. My trainer designs workout plans that I can do at home. Kickoff is realistic, sustainable & supportive. That's why it's been so successful for me!"

Miriam C.

Oregon

"I lost 70 pounds of fat (265 to 195) and am keeping it off with Kickoff! I’m now adding muscle and getting stronger! My coach makes it fun to stick to an awesome exercise and nutrition program that really works."

Giancarlo R.

Georgia

"I’ve lost 25 lbs with Kickoff and gained tons of strength and confidence. Thanks to Kickoff, I was able to tweak my nutrition & really see a noticeable difference in my energy levels. I am finally feeling like myself again!"

Brooke H.

California

"My body fat decreased by 5.3%. I don't have to stress about planning workouts. I love how supportive my coach has been. Kickoff has become a constant amongst the chaos of everyday life."

Ashley B.

Alabama

"My body fat decreased by 5.3%. I don't have to stress about planning workouts. I love how supportive my coach has been. Kickoff has become a constant amongst the chaos of everyday life."

"As a mom of 4, Kickoff has been such a blessing to me! It has helped me learn to eat and how to focus on different areas of my body, and it helped me gain more self confidence! "

Nicole H.

Tennessee

"As a mom of 4, Kickoff has been such a blessing to me! It has helped me learn to eat and how to focus on different areas of my body, and it helped me gain more self confidence! "

"I love the accountability I get. My coach helped me figure out nutrition and the workouts have been great. I'm impressed with my strength now. Fitness was a big part before, and it's been huge to get back in shape!"

Marsha R.

Canada