Promo banner

55+ LP

55 Plus - Control

55 Plus - Experiment

Blog Nav Item

Blog Nav Item - Control

Blog Nav Item - Experiment

Blog - Sticky CTA

Blog Sticky CTA - Control

Blog Sticky CTA - Experiment 

Checkout Countdown

Checkout Countdown - Control

Checkout Countdown - Experiment

Kickoff

CLP - Control

CLP - Experiment

CLP - Experiment Design System

CLP - Experiment Design System Simple Content

CLP - SUF

CLP SUF - Control

CLP SUF - Experiment

Coach Match Screen

CM - Control

CM - Experiment

SUF - Coach Skip

Coach Skip - Control

Coach Skip - Experiment

Contact Info Modal

Contact Info Modal - Control

Contact Info Modal - Experiment

Contact Modal Delay

Contact Detail Delay - Control

Contact Detail Delay - Experiment

CLP - Follow Coach

CLP - Follow Coach - Control

CLP - Follow Coach via Email - Experiment

CLP - Get In Touch With Coach - Experiment

CLP - Follow Coach via Instagram - Experiment

Homepage Hero - Header

Header - Control

Header - Experiment

Remove homepage hero drop-down

With dropdown - Control

No dropdown - Experiment

Homepage Upgrade Experiment

Kickoff | Online Fitness Coach

Homepage Upgrade - Control

Homepage Upgrade - Experiment

Live Push v2

Live Push v2 - Control

Live Push v2 - Experiment

Aug 2024 - Nutrition Coaching LP

Kickoff | Nutrition Coaching

Variant A Nutrition Coaching - Control

Variant B Nutrition Coaching - Experiment

LP Promote Trial

LP Promote Trial - Control

LP Promote Trial - Experiment B

LP Promote Trial - Experiment C

LP Promote Trial - Experiment D

Nutrition Upgrade

Nutrition Upgrade - Control

Nutrition Upgrade - Experiment B

Nutrition Upgrade - Experiment C

Paid Trial with Product Selection

Paid Trial with Product Selection - Control

Paid Trial with Product Selection - Experiment

Payment CTA

Payment CTA - Control

Payment CTA - Experiment B

Payment CTA - Experiment C

Payment Page Experiment 2024

Payment Page 2024 - Control

Payment Page 2024 - Experiment

Pre-Activation Coach App

Default App - Control

Limited Functionalities - Experiment

Promos

Promos - Control

Promos - Experiment B

Promos - Experiment C

Coach Match - Pick your Poison

Pick your Poison - Control

Pick your Poison - Experiment B

Pick your Poison - Experiment C

Simple Checkout

Simple Checkout - Control

Simple Checkout - Experiment

Client SUF v4

Client SUF v4 - Control

Client SUF v4 - Experiment

SUF Interstitial

SUF Interstitial - Control

SUF Interstitial - Experiment

Weight Loss Landing Page

Weight Loss Content - Experiment

Homepage Content - Control

Welcome Page Guest Pass

Welcome Page Guest Pass - Control

Welcome Page Guest Pass - Experiment

[current] Client signup survey v3 SUF redesign - signupvariant Z

Goals Interstitial Test

Answer a few questions to match with the perfect coach.

If you had to choose, what is your primary goal?

You're {{g}}3.5x as likely{{/g}} to reach your {{g}}{{primaryGoalText}}{{/g}} with Kickoff's integrated exercise & nutrition coaching vs. doing it alone.

You Interstitial Test

Fitness Interstitial Test

How much experience do you have working out?

How many days do you currently exercise each week?

How many days would you like to exercise each week?

How interested are you in making major changes to improve your nutrition?

Kickoff coaches transform your nutrition with help from our magical macro tracking - simply take a picture of what you eat and voila! You and your coach get the calories & macros.

Coaches Interstitial Test

Would you like to train with the same coach as {clientFirstName}?

What style coach do you feel is best for you?

Describe your ideal coach. Select all that apply.

What time of day generally works best for the call?

Are you interested in Live Video Workouts?

Is there anything else you would like your coach to know about you and your goals?